Luxury Care Homes Becoming The Norm!

There can be no doubt that the quality of residential care accommodation has improved substantially since Peter Townsend visited 173 public, voluntary and private residential care homes as part of his research
for The Last Refuge (1962). See More Here

Care homes provide vital services for some of the most
vulnerable people in our society. However, research from the Care Quality
Commission (CQC) reveals that 2% of care homes are currently rated as
inadequate, with 19% of services requiring improvement.

Luxury care homes are more likely to accommodate self-funded
residents and increase profitability. Recent research shows 9% are reporting
profit margins of 40% or more, and over a third are reporting margins of 30%.
In short, luxury care homes are lucrative and increasing demand will only
escalate that.

Between 2018 – 2032 the number of people requiring care home
facilities is expected to increase by 50%. It is important that Homes are
regularly maintained and updated to ensure that residents don’t choose other
Care providers over yours due to insufficient investment in the homes
appearance and facilities. Statistics show that 12% of care homes are at risk
of becoming insolvent in the next three years. A contributing factor to this is
fast expansion of leading care providers and smaller organisations struggling
to offer the level of facilities and care as large providers.

There is increasingly a need for all care homes to be able to
provide for the full range of care needs for an individual, including complex
nursing care and for those living with multiple long-term conditions. The
classifications of ‘residential, EMI, OPMHN and nursing’ for older people are
becoming blurred and increasingly irrelevant as people are entering care homes
much later in life than was previously the case and presenting with often highly
complex conditions.

Care homes should be able to provide short term beds as well
as permanent accommodation to allow for those who can to return to community-based

Purpose-built, modern accommodation with spacious open plan
rooms will be preferred over ‘guest house style’ accommodation with minimum
design and spacing requirements for all residents.

Care homes should be seen as a part of the community and as a
‘hub’ of activity, rather than a ‘bubble’ operating in isolation from the
surrounding population. This will include promoting resident interaction with
the community and using the potential of families and friends to engage in the
life of the care home.

Maintaining ‘active lives’ within a care home by
participation in the life of the home should be a key priority for any care
home provider. Good design will facilitate this to become a reality.

written by Robin Mumford – Contracts Manager for Provida Interiors

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